5 Pages You Should Add to Your Website
The content you include on your website helps people learn about your business, so it’s important to make it count. We call these your core pages and they consist of the home, about, and contact pages. These pages are the most widely viewed and where clients get the best presentation of what your business represents, who you are, and how to contact you.
A website is much more than these core pages, so now it's time to look deeper!
You also need pages to display your work, share reviews from existing customers, and more. Read on to learn about other pages you should include on your website to help your customers get a grander picture of your business and the options available to them.
Targeted Home Page
What is a targeted page? It is a landing page that is focused on a specific thing with a clear call to action. For example, if you sell wedding cakes, you can have a targeted page that highlights and describes the details of a your baking experience with your business, while also showcasing your other baking goods. You should also include an option to contact you, directly on the page.
A targeted page is both great for website visitors and for search engines. It allows you to hone in on a subject matter for SEO metadata and keywords. For example, if you have a targeted page for wedding cakes, ideally, when people search for wedding cakes in your area, you want them to find this page, so you’ll want to make sure it has much more than just images on it.
This type of focus that is inherent to targeted pages allows for the best engagement and organic traffic. Plus the added organization streamlines your website.
FAQ Page
Answering customer needs is a huge part of any business. An FAQ page has the wonderful ability to answer questions as people visit your website, even before customers decide to contact you. The information can help decipher not only if you are the right person for the job, but also if they are a good fit for you.
An FAQ page can answer questions like:
- What is your cancelation policy?
- What are your hours of operation?
- What materials do you need before a photo session?
- What payment options do you offer?
- What is your address and phone number?
This information can weed out hesitant customers and help push other customers over the edge to make a decision.
An effective FAQ page can act as a guide to point visitors to more details on other pages of your website.
For example, if you include a question about your address and phone number you can provide that info and point people to your contact page, and a question about cancellation policies can connect people to an investment page with details about what they get. Directing people to dive deeper into your website can encourage greater engagement on your website.
Search engines like FAQ pages too! Your questions and answers can help search engines, like Google, point people to answers. For example, if someone searches:
“COMPANY NAME hours of operation”
The search results may very well point that person to your FAQ or contact page.
Testimonial Page
Word of mouth is a powerful marketing tool. That’s why it is important to have a page on your website that is dedicated to sharing information like reviews and testimonials. It allows people to see what the experience of working with you is like from the perspective of real customers, not just what you say the experience is like.
In addition to showcasing your best reviews, a testimonial page is also a great place to ask people to leave reviews on platforms like Google and Facebook.
Here is a sample I have on my page.
Investment Page
An investment page has become more popular in the last few years. Here you can establish your value and help people understand your pricing. You can choose to explicitly place pricing on your website, list packages with ranges of pricing, or encourage people to contact you for information about pricing.
You may even choose to make this page password-protected, and therefore only available to truly interested customers who are ready to make an investment with you.
This page usually collects your most serious buyers (and weeds out those who aren’t a good fit). So it is important to include a clear call to action so that visitors know how to engage your services.
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