Chasing them out of the room! Nothing makes me leave an ad, website, or social media post faster than the pose. The tilted head—like you’re looking down on me? Seriously. Judge much?! The crossed arms? That might have worked in a boardroom that fires people, but are you trying to give me anxiety?

Study—and I mean study—Oprah, Tom Hanks, George Clooney and Michelle Obama. These powerhouses know exactly how to pose! Their body language exudes warmth, confidence, and connection. If you want to build a brand that invites people in, you need to master the art of open, engaging body language.

How Your Head Position & Body Language Affect Your Brand Image

In branding photography, every detail matters—especially body language and head positioning. These subtle cues impact how your audience perceives you and whether they connect with your brand. Understanding the psychology behind these choices can elevate your branding images, making you more approachable, authoritative, or trustworthy.

The Side Look or Looking Down: The Discount Effect

When you look away or down in a branding image, it subconsciously lowers your perceived value. This positioning can make you seem hesitant, disinterested, or lacking confidence. In branding, this translates to a "discount effect"—as if you are less engaged or offering something of lower value. If your goal is to establish credibility, leadership, or connection, avoid looking down or away unless it’s an intentional artistic choice.

Arms Crossed: The Parent Pose

While crossing your arms may feel natural, it often signals being closed off or unapproachable. This pose is commonly associated with authority figures, parents, or strict leadership roles. While it can project strength, it can also create a psychological barrier between you and your audience. If your goal is to be inviting and build trust, opt for a more open stance instead.

What Do I Do With My Hands?

I hear it all the time—what do I do with my hands? Well, here’s what not to do:

• Don’t cross them—unless you want to look closed off.
• Don’t shove them so deep into your pockets that people wonder what you’re reaching for. Yep, I said it. 🙂
• And please, don’t place them in front of your crotch. Yes, I said it again.

Think about the viewer—what will they be thinking? Your hands should be natural and purposeful. Use them to enhance expression, gesture with intention, or keep them relaxed at your sides. Confidence is in the details!

Want to Connect? Be Open

Openness in body language builds instant connection and trust. A relaxed posture with arms uncrossed and a warm, direct gaze conveys confidence and approachability. Look at global leaders like Michelle Obama and Oprah Winfrey—both embody openness and connection through their posture and expressions. Their body language invites engagement and trust, making their personal brands powerful and magnetic.

Key Takeaways for a Strong Branding Image

• Maintain eye contact or a soft direct gaze to engage your audience.
• Avoid looking down or away unless the context calls for introspection.
• Keep arms open and relaxed rather than crossed for a more inviting look.
• Take inspiration from public figures who embody confidence and warmth.
• A welcoming posture makes your audience feel like they can trust and relate to you.

Your brand imagery is more than just a photo—it’s a message. By using intentional body language and head positioning, you can control the narrative of your brand. Whether you want to appear authoritative, welcoming, or inspiring, the right posture and gaze make all the difference. Small changes can lead to big shifts in how people perceive and connect with your brand.