Tuesday, April 28, 2020 | By: Taylor Boone
Goldfish have the attention span of 9 seconds and Humans have 8 seconds... we have less than a goldfish!
It is well known the progression of how we retain the information we learned.
If lectured we retain 5%. If we read 10%. If audio/visual 20%. If emotional we retain 80%.
Now, think about the movies and commercials you have seen that hit an emotional chord with you.
A tricky part is how we transfer information to our friends, coworkers, family... We transfer only 5% of what we remember, but as we chew longer on what we are hearing and visually seeing and this moves us emotionally then we go from just listening to understanding.
Truth + Storytelling+ Audio/Visual = 83% retentions
How would that impact your bottom line? Ready to connect to your customer? Apply these simple 7 rules in your next video!
Think about a choice as a consmure you made recently. How did you find them? Was there a video to show the product? Professional Images? A story that engaged you?
You solve a problem customers are looking for
Be clear. Be authentic. Be consistent. Show the experience.
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