Crafting Narratives for Wellness and Female-Owned Brands

When working with wellness services, coaches, and brands, my focus is on narrative, emotional storytelling. The wellness journey is deeply personal and incredibly powerful. Through my lens, I aim to capture the essence of this journey, highlighting the transformative impact these services and products have on individuals.

For local female-owned businesses, the mission is similar but infused with an additional layer of empowerment. These are stories of innovation, resilience, and community. By creating commercial portraits and video content for platforms like TV, Hulu, and YouTube, I help these brands share their stories in a way that is engaging, relatable, and deeply moving.

The Process: From Concept to Creation

The process begins with understanding the heart of the brand. What is the story they wish to tell? Who are they hoping to reach? From there, I craft a narrative that weaves together the brand's mission with emotional storytelling elements. This narrative serves as the foundation for everything from the visual style to the pacing of the video content.

Creating portraits and video marketing content is a collaborative journey. It's about bringing the brand's vision to life in a way that feels authentic and true to their essence. For social media, websites, and other marketing needs, the content we create together is designed to not just capture attention, but to inspire and connect on a deeper level.